About Meridex
The cost of building software fell.
Someone should pass that on.
Building software got much cheaper in the last two years. Most quotes did not. We build on the new cost and price it that way.
How we got here
From spatial data
to everything around it.
The company started in spatial data. A GIS masters, a thesis on public participation, and enough time near the industry to watch the same failure repeat. At the Esri Saudi user conference, customers said out loud that the upgrades were making their work harder. Inside operating companies, teams were drowning in driver and route data with no way to turn it into a decision. The data was there. The analyst was not. The tools assumed one.
Solving it with AI agents worked. Then it became obvious that spatial data was not special. Valuable data, nobody free to act on it, tools that assume a specialist. That describes HR, recruitment, reception, finance operations, and most of what a mid-sized company still does by hand.
So this is an AI company with a spatial practice inside it, rather than a GIS company. We build the tool, hand it over, and keep it running for a flat fee. Small enough that you get me on the phone, in your language.
Two cities, on purpose. San Francisco for the engineering, Riyadh for the clients. A company in the Kingdom normally picks between a local firm that cannot build it and a foreign firm that has never worked there. Being in both means you do not have to pick.
What we believe
Five things we build by.
- You should own what you paid to build.
- Per-seat licences on custom software exist because agencies wanted a subscription, not because software works that way. Buy the build. Rent nothing.
- The price should reflect the new cost of the work.
- If a system takes three weeks now instead of six months, the quote should say so. Most of the industry kept the old number and hoped nobody would check.
- Arabic is not a translation job.
- Half our clients work in Arabic. Right-to-left layout, Arabic voice, and Arabic support get decided on day one, not bolted on at the end.
- Maintenance is the product.
- AI systems drift faster than ordinary software. A build with nobody maintaining it is a liability with a launch date.
- A map that does not change a decision is wallpaper.
- We brought that from the GIS work and apply it everywhere. The question is not what the data looks like. It is what you do on Monday.
Founder
One founder, and nobody in between.
Small on purpose. Whoever scopes your project builds it, and answers the phone when it breaks. There is no account manager in between.
Jake Oswald
Founder
San Francisco · Riyadh
Based in San Francisco. Most of my clients are in Riyadh.
Built ProHR: an HR platform on Azure with Microsoft sign-in and Graph integration. Scoped it, wrote it, shipped it.
It runs in Riyadh. Most of the opinions on this site come from maintaining it rather than from demoing anything.
Small company,
short conversations.
Describe what you need in a paragraph. It reaches me, not a form queue.