San Francisco · Riyadh
Custom AI systems,
built for the business you actually run.
Meridex builds the AI systems companies keep asking for and keep getting quoted six figures for. Voice agents that answer the phone. Internal tools that retire the spreadsheet. Applications that already know how you work. Built once, then maintained for a flat monthly fee.
- AI voice agents
- Internal tools
- Recruitment AI
- Onboarding AI
- Custom applications
- AI websites
- Process automation
- Spatial intelligence
- Document intelligence
- Arabic & English
Why we exist
The software is finally cheap enough. Almost nobody has noticed.
Every company you know has a list of things it would automate if the quote came back at five figures instead of six. Most of that list is now a few weeks of work.
The agencies haven't repriced. They still scope a custom internal tool the way they did in 2019, then hand you a licence bill for software you paid to build. And the products off the shelf are built to be adopted, not fitted: you end up reshaping the business around the tool.
So the work doesn't happen. The receptionist still transcribes voicemails, HR still lives in a spreadsheet, and the operations team still copies numbers between two systems by hand.
What it looks like
Six things we build, and what changes when we do.
Scroll through. It starts where most companies still are, and ends where they could be by the end of a quarter.
00 — Before
Paper, and the way it has always been done.
Files in a cabinet, approvals on a signature, the same numbers retyped into a second system every week. Nothing here is broken enough to replace and all of it is expensive. This is where almost every company still is.
00 — Integration
Everything snaps into order.
You already run a process. What you do not have is software that matches it. We build to the process you run, so the records become real records, approvals happen where the work happens, and something in the middle can read all of it at once.
01 — Voice
The phone gets answered.
Not a phone tree. A voice agent that understands what the caller wants in Arabic or English, answers from your actual policies and inventory, books the appointment, and hands off to a human the moment it should. Callers stop pressing zero.
02 — Internal tools
The spreadsheet retires.
The spreadsheet your team has been holding together for four years, rebuilt as software you can actually work in. No formulas that break when someone inserts a row, no one person who remembers why cell M47 matters. Real records, real permissions, a real audit trail. ProHR is ours: a full HR system running in Riyadh, from onboarding through leave, documents, and org structure.
03 — Web
The front door stops embarrassing you.
Not a template with your logo dropped on it. A site built to your business, fast in both languages, and wired into the systems behind it, so a form submission becomes a record, a quote, and a follow-up instead of an email nobody opens.
04 — People
Hiring stops eating the week.
Screening that reads every CV against the role instead of the first twenty. Interview scheduling that resolves itself. Onboarding that issues the accounts, sends the documents, and checks that day one actually happened.
05 — Spatial
The map becomes a decision.
Where the company started, and where most of the rest came from. Building spatial applications is where the database design, the stakeholder work, and the habit of shipping things that survive a real site were learned. Fleet movement, asset position, project footprints, read by AI and surfaced as the thing worth acting on.
06 — Small business
One business at a time.
The clinic, the workshop, the agency, the family trading company. Small, unglamorous automations that give a ten-person business the back office of a two-hundred-person one, for less than the cost of the part-time hire they were about to make.
00 — Before
Paper, and the way it has always been done.
Files in a cabinet, approvals on a signature, the same numbers retyped into a second system every week. Nothing here is broken enough to replace and all of it is expensive. This is where almost every company still is.
00 — Integration
Everything snaps into order.
You already run a process. What you do not have is software that matches it. We build to the process you run, so the records become real records, approvals happen where the work happens, and something in the middle can read all of it at once.
01 — Voice
The phone gets answered.
Not a phone tree. A voice agent that understands what the caller wants in Arabic or English, answers from your actual policies and inventory, books the appointment, and hands off to a human the moment it should. Callers stop pressing zero.
02 — Internal tools
The spreadsheet retires.
The spreadsheet your team has been holding together for four years, rebuilt as software you can actually work in. No formulas that break when someone inserts a row, no one person who remembers why cell M47 matters. Real records, real permissions, a real audit trail. ProHR is ours: a full HR system running in Riyadh, from onboarding through leave, documents, and org structure.
03 — Web
The front door stops embarrassing you.
Not a template with your logo dropped on it. A site built to your business, fast in both languages, and wired into the systems behind it, so a form submission becomes a record, a quote, and a follow-up instead of an email nobody opens.
04 — People
Hiring stops eating the week.
Screening that reads every CV against the role instead of the first twenty. Interview scheduling that resolves itself. Onboarding that issues the accounts, sends the documents, and checks that day one actually happened.
05 — Spatial
The map becomes a decision.
Where the company started, and where most of the rest came from. Building spatial applications is where the database design, the stakeholder work, and the habit of shipping things that survive a real site were learned. Fleet movement, asset position, project footprints, read by AI and surfaced as the thing worth acting on.
06 — Small business
One business at a time.
The clinic, the workshop, the agency, the family trading company. Small, unglamorous automations that give a ten-person business the back office of a two-hundred-person one, for less than the cost of the part-time hire they were about to make.
Solutions
Pick the shape of the problem.
Most engagements are one of these, or two of them wired together.
AI voice agents
Inbound and outbound calls handled by an agent that speaks naturally in Arabic and English, knows your business, and escalates cleanly.
- Reception & triage
- Bookings & reminders
- Order and status lines
- Warm human handoff
Internal tools
The systems your operation actually runs on, built to fit your process instead of forcing you into someone else's.
- HR & people ops
- Approvals & workflow
- Operations dashboards
- Document handling
Applications & websites
Customer-facing products and marketing sites that are fast, bilingual, accessible, and connected to the systems behind them.
- Web applications
- Bilingual marketing sites
- Customer portals
- Integrations
Recruitment & onboarding AI
The hiring pipeline from first CV to first day, with the reading, scheduling, and provisioning done for you.
- CV screening at depth
- Structured interview support
- Offer & document generation
- Day-one provisioning
Process automation
The unglamorous middle of the business: things that move data between systems, chase people, and produce the report every Monday.
- System-to-system sync
- Document intelligence
- Reporting & alerting
- Inbox and queue triage
Spatial intelligence
Our specialist practice. Spatial data turned into applications and decisions without a GIS team standing behind it.
- Fleet & asset operations
- Stakeholder engagement
- Project & permit tracking
- Anomaly detection
Proof
Built, running, in Riyadh.
We would rather show one system in production than ten logos.
ProHR
Live · RiyadhA complete HR platform built end to end: employee records, onboarding, leave, documents, org structure, and role-based access, on Azure with Entra ID single sign-on and Microsoft Graph integration. Built as a working system rather than a demo, and reused as the template when a client needs an internal tool.
Full stack
records to reporting
Entra ID
single sign-on
0
per-seat licences
Fleet operations
In pilotDriver and vehicle movement read for what matters instead of drawn on a map. Route analysis, unusual-behaviour detection, and fraud flags, surfaced to dispatch as decisions rather than dashboards.
Live
streaming telemetry
Arabic
and English
Ops-first
built for dispatch
How we price it
Build it once. Keep it alive for a flat fee.
No per-seat licence on software you paid to have built. You own the system. The monthly fee is for keeping it running and making it better.
- 01
We scope it in a week
A short paid discovery, or a free call if the shape is already obvious. You get a fixed price and a date before anyone writes code.
- 02
You buy the build, once
One project fee for the system, quoted up front. It is yours: your data, your accounts, your code. No seat count, no usage cliff.
- 03
You choose the maintenance
Optional, cancel any time. We host it, monitor it, fix it, keep the models current, and ship the changes you ask for.
Maintenance & continuous improvement
7,500 SAR
$2,000 · per month, per system
- Hosting, monitoring, and backups
- Bug fixes and security updates
- Model upgrades as they ship
- A queue of changes you can add to
- A human who answers in Arabic or English
Optional. Cancel any time. Larger systems are quoted, never metered by surprise.
In the Kingdom
Built for how business is actually done in Saudi Arabia.
Most AI vendors serving the Kingdom are serving it from somewhere else. English-first products, support in another timezone, and contracts that ignore local requirements. We are set up the other way round.
- You deal with the founder
- Not an account manager, and not a salesperson who disappears after signature. The person who scopes your system is the person who builds it and the person who answers when something breaks.
- Arabic is the product
- Right-to-left interfaces, Arabic voice agents that sound natural rather than translated, Arabic documentation, and Arabic support. Decided at the start, never bolted on.
- PDPL-aware, in-Kingdom residency
- Data sovereignty treated as a requirement, not a checkbox. In-Kingdom data residency where you need it, and local legal counsel engaged before any enterprise contract.
- Priced and invoiced in riyals
- Riyal pricing quoted up front, not a dollar figure converted at signature. Deployed into your own cloud accounts so the running costs stay visible and yours.
- Vision 2030 delivery speed
- Two to eight weeks for most systems. The bottleneck in the Kingdom right now is delivery capacity rather than ambition, and we are built to match the pace.
- Silicon Valley engineering standard
- The other side of the company sits in San Francisco, building against the same expectations as the US market. You get that standard without paying a foreign consultancy's day rate.
Commercial registration and Riyadh office details are being finalised and will be published here.
Where we work
Two markets, one team.
One company across both, founder-led on every project. Arabic and English are equal in everything we ship: the interface, the voice agent, the documentation, and the person who answers your email.
Riyadh
Saudi ArabiaOur primary market. Arabic-first products, PDPL awareness from the start, and in-Kingdom data residency where a client needs it. Built for the pace Vision 2030 actually moves at.
San Francisco
United StatesWhere the engineering side of the company sits, close to the model providers and to the people doing this work first. US clients get the same systems at the same price, delivered in their own timezone.
Who you are dealing with
One founder. No account managers.
Not an offshore vendor, and not a firm that sends a salesperson to the kickoff and a stranger to the build. The person who scopes your project builds it and answers the phone afterwards.
Jake Oswald
Founder
San Francisco · Riyadh
Engineering and product. GIS masters and the research the spatial practice is built on; built ProHR end to end.
Tell us the thing
you keep doing by hand.
That is usually the project. Describe it in a paragraph. A real person replies, in Arabic or English, within one business day.